Essential Cinema According to Lovefilm

Given there’s a bit of lovefilm bashing going on in Wales at the moment, I thought I’d chime in with the most frustrating thing I found with communications from lovefilm.

Check out the following weekly email I used to receive (I’ve since unsubscribed), along with my annotations.

I really couldn’t care less about who lovefilm are sending into cinema’s to perform reviews and certainly don’t want it to be the first text I see in relation to that image.

Also, the first thing I’m drawn to is the image. Why lead me away from the title of that movie and make work to find the text for the heading? Don’t make the title and preview exactly the same size, or divide them up!

End of rant.